Digital marketing and branding are indispensable for any startup emerging around the world. So digital branding is a new core competency for agencies and companies. Creative and strategic planning skills as well as the use of multimedia for all media channels are required in order to develop and manage brands effectively.
Designed with a lot of emphasis on management, design position, business direction and strategic vision, the development of branding projects will not be limited to realizing projects, but about accepting the challenge, observing current trends, forecasting trends, and interacting with the most interesting international companies.
The teaching team, which combines academic and professional training skills, will teach you and introduce you to best Brand management practices, trends and recent issues.
All units are taught by experienced lecturers who hold a PhD and have spent many years working in various companies.