Marketing activities and skills are developing in line with our changing world. New trends are emerging, such as ethical consumerism, sense of belonging and more responsible marketing. New forms of competition are emerging to create ecosystems open to “trading partners”.
To directly meet these new opportunities, we designed this DBA because digital marketing and branding are indispensable for any startup around the world. Whereas, digital branding is a new core competency for agencies and companies. Therefore, creative and strategic planning skills as well as the use of multimedia for all media channels are required in order to develop brands and manage them effectively.
Branding projects are designed with a great emphasis on management, website design, business direction and strategic vision. Developing branding projects will not be limited to realizing projects, but on accepting the challenge, observing current trends, forecasting trends, and interacting with the most interesting global companies.
The teaching team, which combines academic and professional coaching skills, will educate you and bring you brand management best practices and recent trends and issues.
All units are taught by experienced lecturers who hold a PhD and have spent many years working in various companies.