DBA – Communication & Brand Management

COURSE OVERVIEW

Marketing activities and skills are developing in line with our changing world. New trends are emerging, such as ethical consumerism, sense of belonging and more responsible marketing. New forms of competition are emerging to create ecosystems open to “trading partners”.

To directly meet these new opportunities, we designed this DBA because digital marketing and branding are indispensable for any startup around the world. Whereas, digital branding is a new core competency for agencies and companies. Therefore, creative and strategic planning skills as well as the use of multimedia for all media channels are required in order to develop brands and manage them effectively.

Branding projects are designed with a great emphasis on management, website design, business direction and strategic vision. Developing branding projects will not be limited to realizing projects, but on accepting the challenge, observing current trends, forecasting trends, and interacting with the most interesting global companies.

The teaching team, which combines academic and professional coaching skills, will educate you and bring you brand management best practices and recent trends and issues.

All units are taught by experienced lecturers who hold a PhD and have spent many years working in various companies.

Course Aims

This Online program will enable you to:

  • Learn about current brand management issues and a deep understanding of contemporary best practices for brand development.
  • learn to define product and retail strategies, innovation and markets, in order to elaborate branding strategies.
  • A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity – by establishing the brand values and positioning, and by planning the strategic marketing activities – up to the actions aimed at developing and supporting the brand.
  • Gain awareness of the interrelationship between brands within complex branding structures.
  • Learn to combine the field of management with creative planning and prepare them for leadership roles and missions in brand development, marketing communication and design functions.
  • Develop capabilities to solve complex marketing problems and gain a comprehensive and strategic understanding of the business.
  • An understanding of effective human communication strategies, techniques and skills to maximize sells.
  • Understanding the customer’s psychology, and employing the behavioral economics outcomes in maximizing sales.

Course Card information

  • course code:BM-D/15
  • Name and level of final award :DBA /Communication & Brand Management
  • Awarding body/institution :BARVQ
  • Status of awarding body/institution :Recognized Body
  • Location of delivery :Brussels – Belgium
  • Language of delivery and assessment :English
  • Duration :24 months full-time
                          36 months part-time
  • QAA subject benchmarking group(s) :Business and Management
  • EQF Degree :8

  • This course is compound of 18 modules plus applied research-based doctoral project. ,you need Completion of Doctoral Study with :
  • Core marketing Specialization course (5)
  • Core Communication Specialization course (4)
  • Core brand Management Specialization course (5)
  • Elective course (3)
  • Research methods courses (1.)
  • Doctoral Writing Assessment (1.)

§  Minimum Degree Requirements

  • To be eligible for the DBA, students have to take and pass six of the taught modules each year, in addition applied research-based doctoral project.
  • There are core and option modules available as part of the course and their credit value.
  • Full-time Postgraduate students’ study 90 credits per year, plus 60 credits for applied research-based doctoral project, usually over two years , and for part-time students’ study 60 credits plus 60 credits for applied research-based doctoral project,   usually over three years.
  • Demonstrate knowledge of the nature and processes of branding and brand management.
  • Evaluate the scope of brand management activity across the overall organizational context and analyses how it relates to other business areas.
  • Appraise the key issues in managing a brand portfolio and making strategic brand decisions.
  • Formulate and justify brand development decisions
  • Analyze and discuss contemporary brand related problems and develop appropriate strategies and initiatives
  • analyses visual content and brand management strategies;
  • Demonstrate skills in time management.
  • recognize and respond to challenges in the management of brands;
  • Make recommendations to overcome and avoid specific brand challenges and threats.
  • Previous study:
  • Master Diploma or equivalent
  • Four-Year Bachelor Diploma
  • Work Experience:
  • Master Diploma or equivalent: 5+ Years of Experience in the same or related field
  • Four-Year Bachelor Diploma: 7+ Years of Experience in the same or related field
  • Age: 25 Years or more
  • Related job titles to explore
  • Brand Communications Manager
  • Senior Brand Designer
  • Marketing Designer
  • Social Media Copywriter
  • Online Marketing Manager
  • Social Media Strategist
  • Web Content Manager
  • Public Relations Specialist
  • Consultant
  • Customer experience manager
  • Product developer
  • Customer insight specialist
  • International brand manager
  • International sales developer
  • Business marketing manager
  • Trade marketing manager
  • Social media marketing manager
  • Advertising manager
  • Community manager
  • Employment settings to explore
  • Corporation
  • Consulting firm
  • Self-employment
  • Land-based or online college or university
  • Community college
  • Small business
  • Health care organization
  • Manufacturing
  • Financial institution
  • 100% online via Online Campus (an interactive online learning environment) with intensive class discussion and collaboration

DBA Communication & Brand Management

  • All taught core modules plus the project module plus one option/elective module